Co-founded a B2B SaaS construction-management platform and owned the full product surface: Safety, Project Management, HR, Documents, and a Form Builder. I personally designed every screen and built a custom design system of 180 components and 1,000+ variations.
Co-founded a B2B SaaS construction-management platform and owned the full product surface: Safety, Project Management, HR, Documents, and a Form Builder. I personally designed every screen and built a custom design system of 180 components and 1,000+ variations.
Shipped redesigned global navigation for Amazon, and unified the taxonomy across desktop, mobile and all apps.
Doubled revenue in Clothing, Shoes & Jewelry. I rebuilt the browse taxonomy around how people actually think about shopping. That decision drove the lift.
Shipped redesigned global navigation for Amazon, and unified the taxonomy across desktop, mobile and all apps.
Doubled revenue in Clothing Shoes & Jewelry with a browse taxonomy update to match how people think about shopping.
Led a team of 9 designers on a complete redesign of Profile, the oldest surface on Facebook, across 2B+ daily users. My team was one of the first adopters of the new company-wide design system.
Earlier at Meta, I was the solo designer on App Install Ads, a surface driving $4B/yr, 22% of Facebook revenue.
Managed team of eng and design specialists inventing new ways to interact with your hands in VR.
Led a team of 9 designers on a complete redesign of Profile, the oldest surface on Facebook, across 2B+ daily users. My team was one of the first adopters of the new company-wide design system. Earlier at Meta, I was the solo designer on App Install Ads, a surface driving $4B/yr, 22% of Facebook revenue.
Managed team of eng and design specialists inventing new ways to interact with your hands in VR.
Overhauled navigation, checkout, and product pages. Designed and shipped A&F and Hollister’s first mobile sites, and established the user research team. A&F’s mobile site was the #1 most usable Fortune 500 ecommerce site.
Overhauled navigation, checkout, and product pages. Designed and shipped A&F and Hollister’s first mobile sites, and established the user research team. A&F’s mobile site was the #1 most usable Fortune 500 ecommerce site.
Information Architecture
Wireframes, sitemaps, userflows, and logic flows for some of the largest brands globally. P&G, Pantene, Herbal Essences, Coke, HP. I merged 36 global websites into one template for the biggest haircare brand in the world.
Information Architecture
Wireframes, sitemaps, userflows, and logic flows for some of the largest brands globally. P&G, Pantene, Herbal Essences, Coke, HP. I merged 36 global websites into one template for the biggest haircare brand in the world.
People & Project Management
I have managed teams remotely and in person, crafted AOPs and OKRs, and successfully shipped projects across multiple concurrent work streams.
People & Project Management
I have managed teams remotely and in person, crafted AOPs and OKRs, and successfully shipped projects across multiple concurrent work streams.
