Experience

Sr. Manager, Design Systems

Apollo.io

Led a team building Apollo's design system, content strategy, and internal AI design tooling. This is the systems layer the rest of product design builds on.

Co-founder, VP of Product + Design

Safety Design

Co-founded a startup and owned the full product surface of a fully responsive B2B SaaS construction-management platform: Safety, Project Management, HR, Documents, and a Form Builder. Built a custom design system of 180 components and 1,000+ variations with a lean team of one engineer, one designer, and one intern.

Head of Product + Design

Metaplex

Led Product & Design for the NFT standard on Solana. 15M NFTs minted and $3B in creator earnings ran through the standard I shaped.

Design Manager

Meta Reality Labs

Managed a team inventing novel ways to interact in VR/AR/MR: hands interaction, scrolling prototypes, Quest. Open-ended invention work with no playbook to copy.

Design Lead & Manager

Meta · Profile & Identity

Owned the redesign of Profile, the oldest surface on Facebook, across 2B+ daily users. My team worked closely with the design systems team as one of the first adopters of the new company-wide design system. Added Stories, Highlights, safety, and memorialization. Managed a team of 9 designers.

Lead Designer

Meta · Camera Effects (AR)

Designed AR effects and the partner AR platform for Nike, DC Comics, and GIPHY, and organized and led the first FB AR Summit. We designed the tooling other teams would build on.

Lead Designer

Meta · App Install Ads

The solo designer on a surface driving $4B/yr, 22% of Facebook revenue. The clearest case of owning an outsized surface alone.

Head of Design

Scaled Inference

Owned all branding, UX, and visual design for a machine-learning startup. First design hire, defining the look from zero.

Lead Senior UX Designer

Amazon

Shipped a redesigned global navigation and unified the browse taxonomy across desktop, mobile, and all apps. The Clothing, Shoes & Jewelry taxonomy redesign was my call to match how people actually shop, and it doubled revenue (100% lift) in that category.

Lead UX Designer & Researcher

Abercrombie & Fitch

Overhauled navigation, checkout, and product pages; designed and shipped A&F and Hollister's first mobile sites; established the user research team. A&F's mobile site became the #1 most usable Fortune 500 ecommerce site.

Information Architect & Designer

Resource Interactive

Global IA for Pantene, Herbal Essences, AutoZone, and more, including merging 36 global websites into one template for the biggest haircare brand in the world.

Founder, Design & UX Consultant

Craft & Motive / Leimgruber Ltd.

Ran my own consultancy: branding and UX for Amazon, Honda, Home Depot, Bath & Body Works, and Harley-Davidson. The owner-operator habit started here.